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PRIVACY

Privacy Policy

Plain-English information about what we collect, why we use it, and how to contact us about your data.

This Privacy Policy explains how APJ Holdings LLC, doing business as ASEB Consulting, handles personal information in connection with Simplton. Simplton is the public-facing tools and platform brand for visibility, AI visibility, and lead systems. Human strategy, implementation, consulting, and managed services are delivered by ASEB Consulting.

Effective date: September 20, 2026

1. Scope

This policy applies to information collected through the Simplton website, contact forms, embedded chat, customer communications, and Simplton tools or services where this policy is referenced. It does not replace a separate privacy notice or contract that may apply to a specific client engagement, integration, or third-party platform.

2. Information We Collect

Depending on how you interact with us, we may collect:

  • Contact information, such as your name, business name, email address, phone number, website, and service interests.
  • Messages and form content, including questions, project details, chat messages, and information you choose to submit.
  • Business and account information, such as locations, business profile details, users, settings, reports, keywords, competitors, campaign information, and other data needed to provide the tools or services you select.
  • Usage and device information, such as IP address, browser type, device information, pages viewed, referring page, timestamps, and technical logs.
  • Attribution information, such as landing page, referrer, and UTM campaign values when available.
  • Transaction and billing information if you become a customer. Payment card details may be handled by third-party payment providers rather than stored directly by Simplton.

Please do not submit Social Security numbers, financial account credentials, medical records, or other highly sensitive personal information through ordinary website forms or chat unless we specifically request it for a lawful business purpose.

3. How We Use Information

We may use information to:

  • respond to inquiries and provide requested information;
  • create, configure, operate, support, and improve Simplton tools and services;
  • prepare reports, audits, recommendations, workflows, and customer communications;
  • route leads, manage customer relationships, and maintain service records;
  • measure website and campaign performance;
  • prevent abuse, investigate security issues, and protect our systems and customers;
  • comply with legal, tax, accounting, contractual, and regulatory obligations; and
  • communicate about services you requested or other relevant Simplton offerings, subject to applicable consent and opt-out requirements.

4. AI-Assisted Features

Simplton uses AI-assisted features in certain tools and workflows. If you use AI-enabled chat, reporting, analysis, response, or lead-handling features, information you provide may be processed by technology providers that help us generate responses, analyze data, route requests, or operate those features.

AI-generated outputs can be incomplete or inaccurate. Do not submit information to an AI feature that you would not want processed for the purpose of providing that feature. AI output should not be treated as legal, tax, accounting, medical, or other regulated professional advice.

5. Service Providers and Third-Party Platforms

We use service providers and third-party platforms to operate portions of the website and our services. For example, the website currently uses HighLevel/LeadConnector technology for embedded forms and chat. Depending on the service you choose, other providers may support hosting, email, telephony, AI processing, analytics, advertising, payment processing, reporting, or integrations.

We may share information with those providers only as reasonably necessary for them to perform services for us or for you. Their own privacy terms may also apply when you interact directly with their products or accounts.

6. Cookies, Local Storage, and Analytics

Our site and embedded tools may use cookies, local storage, pixels, or similar technologies to operate forms and chat, remember preferences, maintain security, understand site usage, and measure marketing performance. Embedded HighLevel/LeadConnector tools may set or read these technologies as part of their operation.

If we enable additional analytics or advertising measurement tools, such as Google Analytics, we may collect related device, usage, and attribution information. Where applicable law requires consent or an opt-out mechanism, we will provide the required choice.

7. How We Share Information

We may disclose information:

  • to vendors and service providers that help us operate the website, tools, and client services;
  • to platforms you ask us to connect to or manage on your behalf;
  • to professional advisers, auditors, insurers, or contractors where reasonably necessary;
  • when required by law, legal process, or a valid government request;
  • to protect the rights, safety, security, and integrity of Simplton, ASEB Consulting, our customers, or others; or
  • in connection with a merger, acquisition, financing, reorganization, or sale of all or part of a business, subject to appropriate protections.

We do not sell personal information for cash as a data-broker business. Some privacy laws define “sale” or “sharing” more broadly, particularly for certain advertising technologies. If our practices fall within those definitions, we will provide notices and choices required by applicable law.

8. Data Retention

We retain information for as long as reasonably necessary for the purposes described in this policy, including to provide services, maintain business and tax records, resolve disputes, enforce agreements, protect against fraud or abuse, and meet legal obligations. Retention periods vary based on the type of information and the service involved.

9. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information in our control. No website, transmission, platform, or storage system can be guaranteed to be completely secure. You are responsible for protecting credentials and access to accounts under your control.

10. Privacy Rights

Depending on where you live and which privacy laws apply to us, you may have rights to request access to, correction of, deletion of, or a copy of certain personal information, or to opt out of certain uses or disclosures. We may need to verify your identity before completing a request, and legal exceptions may apply.

To make a privacy request, use our Contact page and state that your message is a privacy request. If applicable law gives you the right to use an authorized agent, we may request information needed to verify the agent’s authority.

11. Children

Simplton is intended for businesses and professionals. It is not directed to children under 13, and we do not knowingly seek personal information from children under 13 through the website.

12. U.S. Processing

Simplton is operated from the United States. Information may be processed in the United States and in other locations where our service providers operate, subject to applicable law and contractual protections where required.

13. Changes to This Policy

We may update this Privacy Policy when our services, vendors, legal obligations, or data practices change. The effective date at the top of the policy will be updated when we publish a revised version.

14. Contact

Simplton is built and operated by ASEB Consulting. APJ Holdings LLC is the legal and contracting entity. For privacy questions or requests, use the Simplton Contact page.